Florence, 1945.
As the city sought to recover after the war, Virgilio Nannini worked among trains and workshops at the Leopolda Station. In a fragile period, a dream was born: to transform the strength of labor into something lasting, combining ingenuity and beauty. From military tents and humble materials, the first artisanal experiments took shape - the roots of a story that would unite a family for generations.

Sewing curtains was laborious and unprofitable.
So Virgilio and his family decided to change direction: in their living room, they created the first bags using a material that imitated leather, a result of intuition and creativity.
A new way of working was born, based on precision, resource efficiency, and attention to detail.
In 1947, the company found its headquarters at Via Faentina 77, Florence, which would remain the brand's home for over sixty years.

Italy was starting to smile again.
Life was becoming more dynamic, the economy was growing, and Nannini was growing with it.
Bags were being sold all over Italy, first in small accessory and umbrella shops, then in boutiques in major cities.
Rooted in Florence but ready to sprout elsewhere, Nannini became a symbol of the Italian renaissance: elegance, rigor, and Tuscan craftsmanship.

Virgilio's children inherited his legacy and brought the brand into a new era.
The collections expanded with new accessories and more contemporary lines, remaining true to the founding values: simplicity, femininity, and freshness.
Nannini conquered the international market, bringing the charm and essence of Made in Florence to the world.

As the world changed, Nannini continued to tell its story with consistency.
Each collection became a meeting between the past and the future: innovative materials, refined details, and the unmistakable artisanal sensitivity that has always distinguished the brand.
Leather remained the protagonist, passion its driving force.

After more than 70 years, Nannini writes a new chapter.
Its bags continue to speak of Florence, of the light that passes through the leather, of the hand that finishes every seam.
Tradition and modernity merge in a vision that looks forward without forgetting its origins.